Tech T!PS Jam - Part 1:
Creating a marketing campaign to promote products or services by maximizing demand… Your Ace of diamonds in the rough: Content is King; Good design fit for an affluent queen; and Code H(J)acks are wild. The Fustino brothers discussed the 5 “P’s” (People, Pain, Promise, Process, and Price) that promote targeted product advertising.

Tech T!PS Jam - Spring Cleaning: We dusted off that existing website and the business social media with some guidance on how to freshen up the content. The helping hand included tips on how to employ a SMART campaign: Specific (focused), Measurable (built on feedback), Achievable (capturing that “USP”), Realistic (conversions that work), Time (establishing trust, value, and a quality reputation.) Plus for those guitar enthusiasts that joined-in a free guitar lesson was at hand. Richard N. Fustino played and walked us through the notes of his original song "Spring." To view the live recording and the Powerpoint click/tap here. Save the date for the next scheduled event on July 11,2022.

January 10, 2022: Attendees introduced themselves and their business. We discussed what was their 2021 high point. Then, the Fustino Brothers shared their milestones. In addition, a free guitar lesson - "It Was a Very Good Year" by Frank Sinatra. Next free event: April 11, 2022, mark your calendars. Click/tap here to review the Powerpoint. See the live event here.

Columbus Day (10/11/21): Walk down any popular neighborhood, and you will usually see a person jogging with Apple’s iconic white earbuds or a Bose's high-tech headset on their ears. They might be listening to a beat, hearing an audiobook, or deciphering stock prices. The devices we listen to help shape the technological landscape of the day. It’s important to people, the human race, and its initial baby steps were influential to even the brightest technology for tomorrow. How did we get to this level of electronic sophistication? We discussed, provided some archival examples, plus engaged in a live guitar lesson with master guitarist Richard N. Fustino. For the "Tech T!PS Jam Powerpoint Click/tap here, or here the recorded live video. Enjoy.

We took look at the popular livestreaming apps employed to share live performances by artists and musicians. The webinar reviewed of key online tools utilized, best practices, with additional "T!PS" on how to go live and minimize those dreaded butterflies.

Plus, in this installment of "Tech T!PS Jam" with the Fustino Brothers - Rich Fustino (celebrated master guitar musician) utilized Zoom to perform 1 of his latest Pork Knuckles Records releases: "White Lightning, Storm 2000". Participating guitar students picked along to the prepared Beatle song lessons as well. Click/Tap to view Powerpoint. Click/tap to enjoy the Live Video recording, on our YouTube channel.

Video Conferencing? It is the new norm. We took a look at Zoom and some of the new features including user management, admin feature controls, reporting, custom meeting ID, recording limits, breakout rooms, meeting time limits, and more. We also looked at the free vs paid versions. Watch the Fustino Brothers webcast, and you will see Rich Fustino using Zoom to teach Russ Fustino how to play the guitar in his lesson, on the ten of the greatest guitar licks of all time. Click/tap on video player image.

Algorand is a new blockchain built on a 'permissionless', pure proof of stake, decentralized agreement protocol, where anyone can participate and requires minimal computational power. This protocol finalizes transactions very quickly and offers true decentralization. Algorand 2.0 is an exciting release and this session (a live webinar) demonstrated how to: Use the new Algorand features - ASA; Atomic transfers, and; ASC1. Russ Fustino, Algorand Technical Evangelist, lead this IBLN / FBI Apps session on Algorand. Click/tap on image to play video.