April 22, 2024: Welcome to our online event where we presented the latest and greatest publishing tech tips. Highlights included printing books, ebooks, apps, AI, and the music publishing business. In addition, we covered content creation, platform distribution, and acquiring “generative fill” assets. For the techies, there was a demo on publishing with GitHub Copilot in Visual Studio Maui. Plus, for those musically inclined we included a music lesson of Pink Floyd’s “Eclipse” to celebrate the recent Solar Eclipse with its totality over the Buffalo/Niagara Falls, Western New York area. Click/tap here for the PowerPoint deck. Live, video recording available at https://youtu.be/Y_kh6fFaHp0 - enjoy.

On January 8, 2024, InBusinessLinks Network (IBLN) and the Fustino Brothers, Inc (FBI Apps) hosted an online event where they dived into the Internet of Things (IoT) tech from 2023. This jam-packed session was filled with reviews of previous discussions, tips, and tricks. Our expert speakers shared their insights on the tech trends from 2023 into 2024. It was an opportunity to refresh memories of year-long advancements, including some of the FBI Apps and Week Of Rock (WOR) milestones. What a remarkable year 2023 was, that even ended on a special note: 123123. On another note, as a bonus, Richard N. Fustino "jammed" in with his "New Year's Waltz" on vocals and guitar. Click/tap here for slide deck. Click/tap here for live video recording.

On social media accounts, a checkmark within a blue seal next to a business name (or user’s username) helps others to identify if the account is official or not. This webinar from July 10, 2023, provided details, the pros, and the cons, plus the discussion included "if this recognition is worthwhile for your business." NFT verification and NFDs were highlighted and demonstrated. In addition, during the presentation, just for fun, a "Summertime Blues" guitar lesson. For the live video recording click/tap here.

Spring Webinar: The Fustino Brothers discussed and highlighted T!PS for Creating a Targeted  Online News Feed.

Creating an online newsletter feed is relatively straightforward. To start, all that is needed is to select a targeted theme with a pinpointed topic. Next to do: Capture the content (the feeds); Employ a platform delivery scheme (an aggregator system); Send out (publish the news); Market with automated social media mentions; Dispatch email reminders; Provide a sign-up form, and; Build a database of subscribers or capture followers with “likes” for a constant renewable audience. Continued steps include monitoring and analysis.

The Fustino Brothers (FBI Apps) with InBusinessLinks Network (IBLN) discussed and highlighted specific examples of this topic. Plus, for the Week of Rock (WOR) fans, there was an entertaining, Springtime guitar lesson "Spring Rock."

To review the PowerPoint slide deck click/tap here. See the recorded video here. Enjoy. BTW: The next free webinar is scheduled for July 10, 2023. You can reserve you seat now at www.eventbrite.com/e/620001259457

Brand building is a process to promote a specific product or service commonly achieved with a targeted marketing campaign or corporate identity program that is intended to boost awareness, establish connections, and provide value to its target audience. Brand recognition can increase customer satisfaction with a loyal following, and will speak to truth and trust.

In this free webinar, the Fustino Brothers discussed the importance of brand building, plus they highlight specific T!PS in building a successful brand. Discussion Included: Brand Consistency; Buyer’s Persona; Elements of a Brand, and; Brand Strategy.

In addition, for those guitar enthusiasts, there was a free guitar lesson: "Dick Clark's New Year's Rockin' Eve" - a top ratings real-life branding story set to music by Richard N. Fustino titled "Rockin' New Year."

For the Powerpoint click/tap here on slides.
To view the live video recording click/tap on the image below.

Tech T!PS Jam - Social Media Verification - NFT Asset Protection. Should your biz’s social media account get verified? Will acquiring an NFT provide enduring value? Facebook® and Twitter® verification, plus Non-Fungible Tokens are “hot” and are positioned to bring in a new era of protection for assets. The October 10th webinar addresses all these points. Click/tap on these links to hear the high-level conversation, to see the Powerpoint, and to watch the live video recording.

Plus, for those guitar enthusiasts a free guitar lesson was included. Hear a Holiday treat - The Addams Family performed by Richard N. Fustino. This guitar lesson was just in time for Halloween which brought back fond memories of the classic television show. The original TV series (The Addams Family) is currently featured on Amazon® Prime™, for free, to all subscribers.

Tech T!PS Jam - Spring Cleaning: We dusted off that existing website and the business social media with some guidance on how to freshen up the content. The helping hand included tips on how to employ a SMART campaign: Specific (focused), Measurable (built on feedback), Achievable (capturing that “USP”), Realistic (conversions that work), Time (establishing trust, value, and a quality reputation.) Plus for those guitar enthusiasts that joined-in a free guitar lesson was at hand. Richard N. Fustino played and walked us through the notes of his original song "Spring." To view the live recording and the Powerpoint click/tap here. Save the date for the next scheduled event on July 11,2022.

Video Conferencing? It is the new norm. We took a look at Zoom and some of the new features including user management, admin feature controls, reporting, custom meeting ID, recording limits, breakout rooms, meeting time limits, and more. We also looked at the free vs paid versions. Watch the Fustino Brothers webcast, and you will see Rich Fustino using Zoom to teach Russ Fustino how to play the guitar in his lesson, on the ten of the greatest guitar licks of all time. Click/tap on video player image.

The Fustino Brothers - Russ, Gary & Rich hosted the lasted session on business social media and application development series. Gary discussed- Top 5 Biz Social Media T!PS.

Social media marketing can be both good and challenging for small businesses. It’s good there are online branding, marketing and advertising strategies that can be employed, readily available, and for a limited budget. However, as more consumers are barraged with miscellaneous social media content, they may ignore your produce or service message if not targeted correctly.

Standing tall amongst hundreds giant trees in a forest can be a challenge. Similarly so, if potential customers are especially loyal to another competing brand it can be an up-hill climb. So, what are the best solutions for winning over customers? What are the best practices for your social media campaigns? During the webinar we discussed these challenges. As demonstrated, when they are considered together become 5 best strategies and do coincide with our theme: Learn, Knowledge-Base, Reward. Enjoy the live video here: Click/Tap.