The only thing that is a constant is - "that life changes" - can you dig it? This a very true in the digital world, especially in the social media arena. So, when is it time to contemplate a plan for a re-branding? Simple- when you current initiatives are not working or, measuring up. Let's begin with a few important things to consider...
It's important to take advantage of new solutions that improve the user experience, and to keep websites and social media profiles working alongside your evolving brand strategy. A revamp (or re-brand) can just do it. Re-brands may include a redesigned website, and an overhaul of the company’s image. This is where a careful plan is required before implementation... Known in the trade as a developing strategic "Corporate ID" program.
Reasons to Re-Brand
There are many reasons why a business might decide to re-brand its' image. Typically businesses refresh their brand prior to a major event, such as a merger or launch of a new or updated product line. Even an anniversary, milestone, or a change in administration can be the triggers of inspiration.
It's important to take advantage of new solutions that improve the user experience, and to keep websites and social media profiles working alongside your evolving brand strategy. A revamp (or re-brand) can just do it. Re-brands may include a redesigned website, and an overhaul of the company’s image. This is where a careful plan is required before implementation... Known in the trade as a developing strategic "Corporate ID" program.
Reasons to Re-Brand
There are many reasons why a business might decide to re-brand its' image. Typically businesses refresh their brand prior to a major event, such as a merger or launch of a new or updated product line. Even an anniversary, milestone, or a change in administration can be the triggers of inspiration.
RSS Feed
