It's important to take advantage of new solutions that improve the user experience, and to keep websites and social media profiles working alongside your evolving brand strategy. A revamp (or re-brand) can just do it. Re-brands may include a redesigned website, and an overhaul of the company’s image. This is where a careful plan is required before implementation... Known in the trade as a developing strategic "Corporate ID" program.
Reasons to Re-Brand
There are many reasons why a business might decide to re-brand its' image. Typically businesses refresh their brand prior to a major event, such as a merger or launch of a new or updated product line. Even an anniversary, milestone, or a change in administration can be the triggers of inspiration.