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How to Automate Your Social Media Marketing with Tools

9/7/2013

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Social MediaThe Social Media Matrix
T!PS

Schedule Content at the Right Times

  • Schedule your content for those days and times for maximum exposure. Try, testing your results for effectiveness.
  • Their is some discussion that Sunday's night are a good place to start testing.
  • Many office workers go online Sunday evening and early Monday morning to prepare for the next day.
  • Another good day may be Thursday. Published material, especially with complex content, can be reviewed or studied on the weekend. Waiting until Friday - may be to late. In my opinion, Friday's receipts usually get put off until Monday.
  • For audio content - Some indicators suggest that the good times are the commuting drive times.

Diversify Content on All Media Sites
  • Leverage what each network is particularly excellent at
  • Use Facebook for B2C, LinkedIn for B2B, etc.

Stay True to Your Roots

  • Dedicated some serious time to interacting with your community.
  • Using social media automation correctly can increase productivity while offering valuable content to your audience.
  • Offer tips, best practices, and social engagement to inspire an audience. Remember to ask them to "like" your work.


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