On social media accounts, a checkmark within a blue seal next to a business name (or user’s username) helps others to identify if the account is official or not. This webinar from July 10, 2023, provided details, the pros, and the cons, plus the discussion included "if this recognition is worthwhile for your business." NFT verification and NFDs were highlighted and demonstrated. In addition, during the presentation, just for fun, a "Summertime Blues" guitar lesson. For the live video recording click/tap here.

Brand building is a process to promote a specific product or service commonly achieved with a targeted marketing campaign or corporate identity program that is intended to boost awareness, establish connections, and provide value to its target audience. Brand recognition can increase customer satisfaction with a loyal following, and will speak to truth and trust.

In this free webinar, the Fustino Brothers discussed the importance of brand building, plus they highlight specific T!PS in building a successful brand. Discussion Included: Brand Consistency; Buyer’s Persona; Elements of a Brand, and; Brand Strategy.

In addition, for those guitar enthusiasts, there was a free guitar lesson: "Dick Clark's New Year's Rockin' Eve" - a top ratings real-life branding story set to music by Richard N. Fustino titled "Rockin' New Year."

For the Powerpoint click/tap here on slides.
To view the live video recording click/tap on the image below.