Brand building is a process to promote a specific product or service commonly achieved with a targeted marketing campaign or corporate identity program that is intended to boost awareness, establish connections, and provide value to its target audience. Brand recognition can increase customer satisfaction with a loyal following, and will speak to truth and trust.

In this free webinar, the Fustino Brothers discussed the importance of brand building, plus they highlight specific T!PS in building a successful brand. Discussion Included: Brand Consistency; Buyer’s Persona; Elements of a Brand, and; Brand Strategy.

In addition, for those guitar enthusiasts, there was a free guitar lesson: "Dick Clark's New Year's Rockin' Eve" - a top ratings real-life branding story set to music by Richard N. Fustino titled "Rockin' New Year."

For the Powerpoint click/tap here on slides.
To view the live video recording click/tap on the image below.

Tech T!PS Jam - Social Media Verification - NFT Asset Protection. Should your biz’s social media account get verified? Will acquiring an NFT provide enduring value? Facebook® and Twitter® verification, plus Non-Fungible Tokens are “hot” and are positioned to bring in a new era of protection for assets. The October 10th webinar addresses all these points. Click/tap on these links to hear the high-level conversation, to see the Powerpoint, and to watch the live video recording.

Plus, for those guitar enthusiasts a free guitar lesson was included. Hear a Holiday treat - The Addams Family performed by Richard N. Fustino. This guitar lesson was just in time for Halloween which brought back fond memories of the classic television show. The original TV series (The Addams Family) is currently featured on Amazon® Prime™, for free, to all subscribers.

Tech T!PS Jam - Part 1:
Creating a marketing campaign to promote products or services by maximizing demand… Your Ace of diamonds in the rough: Content is King; Good design fit for an affluent queen; and Code H(J)acks are wild. The Fustino brothers discussed the 5 “P’s” (People, Pain, Promise, Process, and Price) that promote targeted product advertising.

Tech T!PS Jam - Spring Cleaning: We dusted off that existing website and the business social media with some guidance on how to freshen up the content. The helping hand included tips on how to employ a SMART campaign: Specific (focused), Measurable (built on feedback), Achievable (capturing that “USP”), Realistic (conversions that work), Time (establishing trust, value, and a quality reputation.) Plus for those guitar enthusiasts that joined-in a free guitar lesson was at hand. Richard N. Fustino played and walked us through the notes of his original song "Spring." To view the live recording and the Powerpoint click/tap here. Save the date for the next scheduled event on July 11,2022.

January 10, 2022: Attendees introduced themselves and their business. We discussed what was their 2021 high point. Then, the Fustino Brothers shared their milestones. In addition, a free guitar lesson - "It Was a Very Good Year" by Frank Sinatra. Next free event: April 11, 2022, mark your calendars. Click/tap here to review the Powerpoint. See the live event here.

Columbus Day (10/11/21): Walk down any popular neighborhood, and you will usually see a person jogging with Apple’s iconic white earbuds or a Bose's high-tech headset on their ears. They might be listening to a beat, hearing an audiobook, or deciphering stock prices. The devices we listen to help shape the technological landscape of the day. It’s important to people, the human race, and its initial baby steps were influential to even the brightest technology for tomorrow. How did we get to this level of electronic sophistication? We discussed, provided some archival examples, plus engaged in a live guitar lesson with master guitarist Richard N. Fustino. For the "Tech T!PS Jam Powerpoint Click/tap here, or here the recorded live video. Enjoy.

We took look at the popular livestreaming apps employed to share live performances by artists and musicians. The webinar reviewed of key online tools utilized, best practices, with additional "T!PS" on how to go live and minimize those dreaded butterflies.

Plus, in this installment of "Tech T!PS Jam" with the Fustino Brothers - Rich Fustino (celebrated master guitar musician) utilized Zoom to perform 1 of his latest Pork Knuckles Records releases: "White Lightning, Storm 2000". Participating guitar students picked along to the prepared Beatle song lessons as well. Click/Tap to view Powerpoint. Click/tap to enjoy the Live Video recording, on our YouTube channel.