A Few eMail Marketing Best Practices

Or getting your message across quickly, while fostering results.

• Keep the subject line fresh, and avoid repeating the exact same subject line or title.
  
• Write compelling subject lines with a call-to-action. Aim to generate interest.
  
• Use short, straightforward subject lines and avoid vague teasers. Do expand the content in the email's body.

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eMail Best Practices Cont'd.

• Avoid words that may excite auto spam filters, such as "free", "discount", "percent off", "act now", "last email", and "reminder"
• Focus on value of the communication. Is the email amazing, wonderful, and something good to know?
• Try using Incentives to Increase open rates (something you can deliver upon without being a burden).
  
• Do add in location information, city, state, or region.
• Link emails to landing pages or at least the website's home page
• Test emails in-plant and with an outside source on a regular basics. Study the email's causes and effects?
• Use Auto-Responders for Opt-Ins.

T!PS 2013. A Few eMail Marketing Best Practices - Compiled by Design For Communication.
Raw Source Material: Hubspot, Mail Chimp, Direct Marketing, and the Internet. All rights reserved.