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A Few eMail Marketing Best Practices

10/13/2013

3 Comments

 
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Or getting your message across quickly, while fostering results.

  • Keep the subject line fresh, and avoid repeating the exact same subject line or title.
  • Write compelling subject lines with a call-to-action. Aim to generate interest.
  • Use short, straightforward subject lines and avoid vague teasers. Do expand the content in the email's body.

eMail Best Practices Cont'd.
  • Avoid words that may excite auto spam filters, such as "free", "discount", "percent off", "act now", "last email", and "reminder"
  • Focus on value of the communication. Is the email amazing, wonderful, and something good to know?
  • Try using Incentives to Increase open rates (something you can deliver upon without being a burden).
  • Do add in location information, city, state, or region.
  • Link emails to landing pages or at least the website's home page
  • Test emails in-plant and with an outside source on a regular basics. Study the email's causes and effects?
  • Use Auto-Responders for Opt-Ins.
T!PS 2013. A Few eMail Marketing Best Practices - Compiled by Design For Communication.
Raw Source Material: Hubspot, Mail Chimp, Direct Marketing, and the Internet. All rights reserved.


3 Comments
Email Software For Enterprise Level Marketing link
12/10/2013 05:44:58 pm

Great post! these basic tips could play great role in the success of your email marketing practices. When your compose promotional emails or newsletters it is very essential that your email should be able to grab the attention of recipients. So you should always try to make a catchy and attractive email.

Reply
Free email marketing link
3/6/2014 05:51:38 pm

I liked your blog and info and i agreed with that.

Reply
Allen link
10/30/2023 12:49:46 pm

Appreciate this bllog post

Reply



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