It's important to take advantage of new solutions that improve the user experience, and to keep websites and social media profiles working alongside your evolving brand strategy. A revamp (or re-brand) can just do it. Re-brands may include a redesigned website, and an overhaul of the company’s image. This is where a careful plan is required before implementation... Known in the trade as a developing strategic "Corporate ID" program.
Reasons to Re-Brand
There are many reasons why a business might decide to re-brand its' image. Typically businesses refresh their brand prior to a major event, such as a merger or launch of a new or updated product line. Even an anniversary, milestone, or a change in administration can be the triggers of inspiration.
Improving the user experience should be at the top of the goals list. For example, how a user interacts with the product on the website. The user experience should immediately show the worth and purpose of the brand. Presenting a proper call-to-action and moving the end user toward a targeted goal- company background, brand recognition, education, what's new, or to purchase of your product or service... on the spot.
Incorporating social elements into websites is a popular design trend that helps companies engage their website visitors. More importantly, this aids in the growth of their word-of-mouth marketing. For this reason a multitude of websites do leverage Facebook, Twitter, YouTube, Pinterest, FourSquare, and Google+. Launching the new brand has never be easier, or cost effective when utilizing social media over traditional marketing tools. "It is especially to the advantage of any business to ensure they focus their energy on re-branding their social platforms along with their website."
Building A Digital Presence
To improve or modernize a brand’s image, the process typically impacts every channel where your brand has a presence or is marketed. If your re-brand includes an updated trademark/logo or a different color scheme, this new appearance needs to be represented in all media. For example- within your website, social media profiles, collateral materials, print, or other advertising such as banners for tradeshows, billboards, and truck graphics. Consistency is key.
Mobile and Responsive Design
Building a consistent "look" mobile image is important, too. Having a functional, responsive design, mobile (smartphone) presence shows that you respect your customers by providing your content in an easy accessible mode. Not a desktop view that needs to be pinched/zoomed to read the message clearly on their device's inherently small screen. For, it won't be long before most users are accessing the web only through their hand-held device. This basic mobile look needs to mirror the corporate ID program with the same logo/color scheme, etc.
The launch isn’t the end of this project, it is merely the being of a new journey. Once your brand’s new image, website, social media presence, and collateral materials are live or distributed, it will be time to collect some important feedback. Testing elements and strategies are as a constant as change. This will help you discover what elements provide the best user experience, and propel you brand for optimal recognition or sales (no guarantee). Can you dig it!
Pepared by Design For Communication. Source: Internet. Website Magazine. Trade names, trademarks, logos, and products are the protected property of their respective owners. All rights reserved.