< Download a zip file (that auto expands) containing a worksheet to aid in scheduling and editing of a blog written by yourself or a team. The tool features an area for the title (your hook, "pain" solver, and/or topic of interest by your readers. Identify your target audience, acquire keywords/phrases from your content, and strategize your call-to-action (offer). Space is allowed for at lease the first draft of the blog due by a specified date. Source material from the Internet. All rights reserved. The only thing that is a constant is - "that life changes" - can you dig it? This a very true in the digital world, especially in the social media arena. So, when is it time to contemplate a plan for a re-branding? Simple- when you current initiatives are not working or, measuring up. Let's begin with a few important things to consider... It's important to take advantage of new solutions that improve the user experience, and to keep websites and social media profiles working alongside your evolving brand strategy. A revamp (or re-brand) can just do it. Re-brands may include a redesigned website, and an overhaul of the company’s image. This is where a careful plan is required before implementation... Known in the trade as a developing strategic "Corporate ID" program. Reasons to Re-Brand There are many reasons why a business might decide to re-brand its' image. Typically businesses refresh their brand prior to a major event, such as a merger or launch of a new or updated product line. Even an anniversary, milestone, or a change in administration can be the triggers of inspiration. 1. Inbound Links. The more links connecting to your business website, the more traffic is generated, and the higher search engine rankings becomes. Great for brand exposure and awareness, too. 2. Blog Post as a Guest. Being a guest blogger is a quick way to generate links back to your website. In addition to SEO benefits, guest blogging enables your business to build relationships with your industry- as a subject expert and as a trusted resource. |
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